Monthly Archive for May, 2010

Filthy Rich Portlets with ICEfaces and Liferay | Javalobby

Published on 05/26/2010 in Blog. 0 Comments

Filthy Rich Portlets with ICEfaces and Liferay

When a portlet form is submitted, all the other portlets on the same portal page are forced to redraw themselves. In this presentation, filmed at the recent JSFOne Conference, I show you how ICEfaces Direct-to-DOM rendering provides a cure for this disruptive end-user experience, and how ICEfaces Ajax Push supplies a rich alternative for inter-portlet communication. Demonstrations are performed within Liferay Portal, a JSR 286 (Portlet 2.0) compliant portlet container.

via Filthy Rich Portlets with ICEfaces and Liferay | Javalobby.

Disruptive innovation in online advertising – Chief Marketing Technologist

Published on 05/12/2010 in Blog. 0 Comments

Are the creative capabilities of major advertising agencies really being disrupted by online marketing? Here’s one theory.

Clay Christensen, Harvard Business School professor and author of bestselling books such as The Innovator’s Dilemma and The Innovator’s Solution, has a model for disruptive innovation. As a particular type of product or service improves over time, its “performance” — i.e., how powerful it is along a certain dimension of capability that buyers care about — eventually overshoots the needs of most customers (shown as a dotted line in the image below).

Disruptive innovation in online advertising – Chief Marketing Technologist.