Archive for the 'advertising' Category

Mintel International Group Ltd – | Mintel

Markets change. The need for intelligence doesn’t.

Taking consumer products to market is evolving at lightning speed. What worked last week may not work the next. Strategies, tactics, budgets, channels and measures of success are all in flux. Whatever you manufacture or market, this is your world. And to stay competitive in it you need more than the ability to react to the market. You need to anticipate it.

Stay one step ahead – with Mintel market intelligence.

We believe staying ahead of the market requires more than current data analysis, leading industry expertise or reliable service. It requires the seamless melding of all these.

Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel’s trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for over 38 years.

With an expanding global presence, our worldwide office locations include London, Chicago, New York, Shanghai, Tokyo and Sydney.

Our ability to connect the dots means you receive more than just points on a chart or words on a page.We provide you with the Intelligence you need, in time to stay ahead of the market. The result? You will not only make informed decisions, but the right ones, at the right time.

Delivered in a variety of formats and supported by our best-in-class service, Mintel gets you what you need, when you need it.

For over 38 years, no one has connected more dots, allowing our clients to make better decisions. We challenge you to find a better package of service and value anywhere.

via About Mintel International Group Ltd – | Mintel.

trendwatching.com Premium: 2011 Trend Report and Trend Database

The trendwatching.com team scans up to 300 business sources on a daily basis, tracking both the latest consumer trends and spotting innovations from brands that are already successfully applying these trends.

The team also curates the contributions from our 750+ spotters in more than 100 countries.

All trends and related innovations end up in our Macro Trend Framework and our Trend Database, only accessible to Premium clients.

via trendwatching.com Premium: 2011 Trend Report and Trend Database.

Fashion Designers Just Starting to Grasp Web’s Power

Interactive marketing is hardly new, but in creating a digital showcase for its most famous product, Burberry was quickly seen as a Web leader among fashion houses. “The field was wide open for someone to be number one,” said Lucian James, founder of Agenda Inc., a Paris-based brand consulting firm. “You couldn’t have guessed that Burberry would be it.”

Critic’s Notebook – Fashion Designers Just Starting to Grasp Web’s Power – News Analysis – NYTimes.com.

Does the Industry Need Big Digital Agencies Anymore? – Agency News – Advertising Age

NEW YORK (AdAge.com) — When Wm. Wrigley Jr. Co. dumped Digitas, Tribal DDB and Agency.com for a trio of smaller, production-centric digital shops last week, it did more than deal a setback to three global interactive agency networks. It raised the question of whether big digital agencies are being outflanked by leaner, faster, more-creative shops.

via Does the Industry Need Big Digital Agencies Anymore? – Agency News – Advertising Age.

Why Digital Agencies Are Indeed Ready to Lead

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop — with a majority of people still having reservations and making claims that digital agencies aren’t ready to lead.

via Advertising Age – DigitalNext.

Does SIM mean big ideas matter less? – Going Social Now

There’s a lot of talk in the advertising industry of how big idea advertising is losing its importance. Rather everyday ideas, small and nimble ones that can activate consumers and influencers alike across the Internet seem to be getting as important. On our own internal social media email list, we’ve been having a raging debate on this too.

via Does SIM mean big ideas matter less? – Going Social Now.