With so many companies focusing more intensely than ever on innovation, why are so few seeing results?
Adam Richardson, creative director at the award-winning global innovation firm frog design, gets to the bottom of this dilemma in his new book, Innovation X. Richardson argues that companies’ efforts to innovate are being thwarted by “X-Problems,” a new class of 21st century challenges that defy conventional planning. But Richardson has hope. If used in the right way, these problems can present massive innovation opportunities.
via Innovation X: Why a Company’s Toughest Problems Are Its Greatest Advantage – Adam Richardson.
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